{"title":"Shincha","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eIn Japan, tea is harvested in the spring—and for a brief six-week window, we have the rare opportunity to experience Shincha. Shincha, meaning “new tea,” is the very first harvest of the year and the only time tea is enjoyed just days after being picked.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eUnlike first harvest Sencha, which is allowed time to rest and develop depth, Shincha is packaged and sold immediately allowing you to savor its piercing freshness, vibrant clarity, and electric green hue. Each season, we eagerly await its arrival—relishing how it captures a fleeting expression of time, place, and terroir in every cup.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"yabukita-kabuse-shincha-pre-order","title":"Yabukita Kabuse Shincha (Pre-Order)","description":"\u003cp\u003eJiro Katahira is one of the most revered producers working in Shizuoka today having developed a reputation for meticulous farm maintenance and processing. His presentation of the Yabukita cultivar, which comprises over 80% of the prefecture's yearly output and is known for its intoxicating floral aroma, is nothing short of stunning. Shaded by indirect covering for 12 days prior to hand harvesting, this tea showcases everything we love about Jiro san's approach to production and the Yabukita cultivar—a decadent texture and intense florals balanced by rich umami.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003eShincha is an indicator of the arrival of spring, and this young, fresh green tea is sold for only a small window of time, roughly one month. We're selling our 2026 selections as pre-orders, launching them as soon as the teas are harvested. Domestic pre-orders will ship as soon as the tea arrives in our Brooklyn warehouse—typically within 2 weeks of launch.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Kettl ","offers":[{"title":"50g","offer_id":39801311789252,"sku":"010518859786","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/5c3a5389-3235-44d1-9a2f-e6723820b1ff.jpg?v=1777578992"},{"product_id":"hatsutsumi-shincha","title":"Hatsutsumi Shincha","description":"Hatsutsumi, a flagship Shincha from Hoshinomura, Yame, is produced by our long-term partner Shinya Yamaguchi. Hatsutsumi is distinguished by its refined umami and gentle nutty fragrance. The fresh aroma of young tea buds lingers beautifully after each sip, expressing the elegance of this Okuyame sencha. Carefully crafted from Saemidori and Tsuyuhikari cultivars, this Yame sencha offers a character that feels truly distinct. Born from the harmony of deep mountain mist, a pure climate, fertile soil, and the skill and sensibility of its makers, Hatsutsumi reflects a rare balance of nature and human craftsmanship. The result is a tea of remarkable fragrance and depth of flavor.\u003cbr\u003e","brand":"Kettl ","offers":[{"title":"100g","offer_id":45610921951482,"sku":"010513417806","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/88667d38-6ff8-4594-8335-2478c0f91c2f.jpg?v=1776259047"},{"product_id":"minamata-tsuyuhikari-kabuse-shincha-pre-order","title":"Minamata Tsuyuhikari Kabuse Shincha (Pre-Order)","description":"We first met the Sakaguchi family on 2025 recent sourcing trip to Japan and were captivated by their teas. Grown in the mountains of Minamata, Kumamoto—a region bordering Kagoshima with a rich yet lesser-known tea heritage—this 100% Tsuyuhikari sencha captivated us. Medium-steamed, shaded, and expertly rolled, it brews up fresh and vibrant with intoxicating aromas, rich umami, and a smooth, elegant finish.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003eShincha is an indicator of the arrival of spring, and this young, fresh green tea is sold for only a small window of time, roughly one month. We're selling our 2026 selections as pre-orders, launching them as soon as the teas are harvested. Domestic pre-orders will ship as soon as the tea arrives in our Brooklyn warehouse—typically within 2 weeks of launch.\u003c\/em\u003e","brand":"Kettl ","offers":[{"title":"100g","offer_id":47287457513722,"sku":"167978990082","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/1b7672b9-c3b4-47df-88d5-f0f2c0eeb32c.jpg?v=1777579191"},{"product_id":"asa-no-yume-tamaryokucha-shincha-pre-order","title":"Asa No Yume Tamaryokucha Shincha (Pre-order)","description":"\u003cp\u003eAsa No Yume translates to ‘Morning Dream’, a name given to this tea because of the Asatsuyu varietal it’s built on. Asatsuyu is referred to as ‘Natural Gyokuro’ because of its rich umami and persistent sweetness, traits that are accentuated by the expert processing of this light steamed, tamaryokucha preparation. The Matsuo family and this tea were recognized in 2018 for their peerless methods with the Nihoncha Award Grand Prize. Brewed in the cup, you can expect beautiful aromatics, a refreshing and focused flavor, and a lasting buttery sweetness.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003eShincha is an indicator of the arrival of spring, and this young, fresh green tea is sold for only a small window of time, roughly one month. We're selling our 2026 selections as pre-orders, launching them as soon as the teas are harvested. Domestic pre-orders will ship as soon as the tea arrives in our Brooklyn warehouse—typically within 2 weeks of launch.\u003c\/em\u003e\u003c\/p\u003e","brand":"Kettl ","offers":[{"title":"50g","offer_id":47395111141626,"sku":"183956178181","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/aff3a192-926a-4e52-bf7b-4363056e5845.jpg?v=1777578853"},{"product_id":"wholesale-kiriwaka-midori-sencha","title":"Wholesale Kiriwaka Midori Sencha","description":"\u003cspan data-sheets-root=\"1\"\u003eWe’re delighted to introduce a brand-new tea from the Miyahara family, grown in the Ushirodake district of Chiran, Kagoshima. This tea showcases the deep, vibrant color Kagoshima is renowned for, enriched by the added complexity that comes from its slow growth in the mountains. Crafted from a blend of 80% Yabukita and 20% Asatsuyu, it’s an excellent choice for those who appreciate soft sweetness and a rich, aromatic profile.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e","brand":"Kettl ","offers":[{"title":"100g","offer_id":47524039033082,"sku":"167971006513","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/5b445e70-7fba-44e8-972b-077e43b935ea_95fcb7fc-ea25-4046-96aa-bba249f640e0.jpg?v=1752863625"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/collections\/Miyabi.jpg?v=1744815663","url":"https:\/\/kettl.pro\/collections\/shincha.oembed","provider":"Kettl ","version":"1.0","type":"link"}