Asa No Yume translates to ‘Morning Dream’, a name given to this tea because of the Asatsuyu varietal it’s built on. Asatsuyu is referred to as ‘Natural Gyokuro’ because of its rich umami and persistent sweetness, traits that are accentuated by the expert processing of this light steamed, tamaryokucha preparation. The Matsuo family and this tea were recognized in 2018 for their peerless methods with the Nihoncha Award Grand Prize. Brewed in the cup, you can expect beautiful aromatics, a refreshing and focused flavor, and a lasting buttery sweetness.


Shincha is an indicator of the arrival of spring, and this young, fresh green tea is sold for only a small window of time, roughly one month. We're selling our 2026 selections as pre-orders, launching them as soon as the teas are harvested. Domestic pre-orders will ship as soon as the tea arrives in our Brooklyn warehouse—typically within 2 weeks of launch.