House Roasted Furukawa Samidori Houjicha

50g

$30.00

House Roasted Furukawa Samidori Houjicha

$30.00

Yoshitsugu Furukawa needs little introduction. Beyond producing the most recent #1 Matcha in Japan, he is widely regarded as one of the most celebrated growers of high-grade Tencha—not only in Uji, but anywhere in Japan. His commitment runs deep. He works entirely on his own terms, by hand, with no shortcuts, and with a level of care that is increasingly rare. With only one harvest taken from each field per year, every lot produced at his factory is first flush.

This special house-roasted Houjicha is made from first harvest Samidori stems, grown with the same meticulous attention as the award-winning Matcha for which Furukawa-san is known. The cup is striking: a resounding sweetness, high-toned freshness, a soft nutty nose, and a lingering, savory umami that gives the tea unusual depth for a roast. This Houjicha is not only distinctive—it may be among the finest we have ever offered.

Tasting Notes

Toasted Sesame
Butternut Squash
Kettle corn

Information

Producer: The Furukawa Family
Cultivar: Samidori
Production Area: Gokasho, Uji
Production Year: 2025
Packaging: 50g

Vegetal
Umami
Roasty

Yoshitsugu Furukawa needs little introduction. Beyond producing the most recent #1 Matcha in Japan, he is widely regarded as one of the most celebrated growers of high-grade Tencha—not only in Uji, but anywhere in Japan. His commitment runs deep. He works entirely on his own terms, by hand, with no shortcuts, and with a level of care that is increasingly rare. With only one harvest taken from each field per year, every lot produced at his factory is first flush.

This special house-roasted Houjicha is made from first harvest Samidori stems, grown with the same meticulous attention as the award-winning Matcha for which Furukawa-san is known. The cup is striking: a resounding sweetness, high-toned freshness, a soft nutty nose, and a lingering, savory umami that gives the tea unusual depth for a roast. This Houjicha is not only distinctive—it may be among the finest we have ever offered.

Preparation

Iced

Water: 150ml
Leaf Amount: 6g (195F)
Brew Time: 2 minutes

Pour over ice

Hot

Water: 180ml (190°F)
Leaf Amount: 5g
Brew Time: 1 minute

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The Furukawa Family

We are honored to be able to share the products crafted by the Furukawa family, a husband and wife operation, based in Uji City, just south of Kyoto. Both humble and charming, they'd never let on that they have been awarded Japan's top prize for matcha. But everyone who knows them says the same thing: They never cut corners, and you can taste their passion in the tea they make. In addition to producing peerless matcha, they have a deep respect for their land and act as its stewards, practicing an all-natural approach to garden management. Year after year, they quietly craft teas of the highest order, helping all discover the magic of nature.

While the exact lineage of their family remains a mystery since the family records were lost in a flood a century ago, Furukawa san finds it safe to say he is roughly the sixth generation to produce high quality Uji tencha under the family name.